Seeker:

Biometric Experience by Accor Hotels

Role: Art Director and Production Designer for the Mill NY

Directors: Ergin Kuke, Rama Allen

Creative Director: Will Adams

Producers: Eric Alba, Jason Curtis

Technical Director: Mike Manh

Seeker, through the capture of biometric data, removes the noise by sidestepping rational decision-making to reveal what one’s heart truly desires. It measures emotional responses to visceral stimuli to uncover affinity and personality traits one may not know exist, and in turn suggests an Accor destination that will speak to both body and mind. 

Director Ergin Kuke comments, “Seeker is as much an art installation as it is a holodeck precursor. How do we create the best environment from which to extract the most acute reactions from our guests, was a question that we asked repeatedly at the start of this project”. 

A select group of influences were invited to the installation for the first time and be fully immersed in the multi-sensory experience. The installation is comprised of four unique stations of experience which are designed to reveal various categories of affinity and personality through the individual's behavior and gathered biometrics. 

By monitoring their biometric responses (EKG, heart rate, galvanic skin response and EEG brain activity) against varying stimuli, our team was able to record their experiential data resulting in a generative portrait of personality and emotion. 

Our system then references this data against key traits of Accor destinations and provides suggested adventures to the guest.