In promotion of the final season of Game of Thrones, Framestore partnered with HBO to create two fully immersive fan experiences: “Beyond the Wall,” a virtual reality experience and “The Dead Must Die,” a Magic Leap Encounter. The interactive installations launched for a limited time in three AT&T flagship stores, bringing White Walkers to life in Chicago, Boston, and San Francisco.

Role: Design Director for Framestore

Creative Director: David Estis

Head of VR, Framestore: Christine Cattano

Executive Producer: Ezequiel Asnaghi

Beyond the Wall Trailer Directed by Ian Bradley

“The Dead Must Die,” HBO’s first partnership with Magic Leap, combines mixed reality content based on show assets built in the Unity engine, with practical, animatronic set pieces. Players walk onto a set resembling King’s Landing where they are soon ambushed by a wight bursting from a trembling crate, which triggers a head-to-head battle with a White Walker.

Role: Design Director

Creative Director: David Estis

Head of VR: Christine Cattano

Executive Producer: Ezequiel Asnaghi

Magic Leap Trailer Directed by Murray Butler