SMOKEY BEAR’S 75TH ANNIVERSARY

To celebrate Smokey’s 75th year protecting us from wildfires, our client wanted to reinvent him for a new generation and involve celebrities to help spread hsi message.

Our team at Framestore created this real-time Smokey Animoji, allowing celebrities to lend their voice to Smokey as we captured their delivery and expressions, driving Smokey’s performance in real-time.

Role: Design Director and Character Designer for Framestore NY